Copy Platform

The Copy Platform includes the following outline for a Product/Service Definition which presents in factual form the key information related to a product or service. When the Product/Service Definition is coupled with the Branding Definition, together they form a Copy Platform, the basis for creating consistent brand communications for all media.

Basic Product/Service Definition

Markets:
Customer Need:
Solutions:
Features:
Benefits:
Advantages:
Applications:
Technology:
Cost Justification:
Testimonials:
Territory:
Specifications:
Introduction Date:
Product/Service/Technology Background:
Additional Comments:

Integrate Brand Articulation

Identifier:
Slogan:
Mission:
Position:

Industry Classification:
General Product/Service Benefits:
Same but Better than Competition:
Different than Competition:
Indispensable Features and Benefits:
Personality:
Affinity:

Company Background

History:
Founded:
Principals:
Milestones:
Patents:
Core Businesses:
Sponsorships:
Affiliations:
Associations:
Events:
Media Relations:
Contacts: