The Copy Platform includes the following outline for a Product/Service Definition which presents in factual form the key information related to a product or service. When the Product/Service Definition is coupled with the Branding Definition, together they form a Copy Platform, the basis for creating consistent brand communications for all media.
Basic Product/Service Definition
- Markets:
- Customer Need:
- Solutions:
- Features:
- Benefits:
- Advantages:
- Applications:
- Technology:
- Cost Justification:
- Testimonials:
- Territory:
- Specifications:
- Introduction Date:
- Product/Service/Technology Background:
- Additional Comments:
Integrate Brand Articulation
- Identifier:
- Slogan:
- Mission:
- Position:
- Industry Classification:
- General Product/Service Benefits:
- Same but Better than Competition:
- Different than Competition:
- Indispensable Features and Benefits:
- Personality:
- Affinity:
Company Background
- History:
- Founded:
- Principals:
- Milestones:
- Patents:
- Core Businesses:
- Sponsorships:
- Affiliations:
- Associations:
- Events:
- Media Relations:
- Contacts: